The CIPR is considered as the "eyes, ears and voice of the Public Relations industry". With 9000 members worldwide the institute "represents and serves the interests of people working in public relations in the UK and abroad. " The CIPR fights for a better, "healthier" public relations profession.
It is "committed to enhancing professional standards in public relations through the emphasis on education training and lifelong learning initiatives in their strategy".
As a worldwide-based institute it has managed to provide to young people who want to enter the industry the CIPR Diploma which is taught in more than 13 countries around the world.
As Lis Lewis Jones, President of the CIPR stated:"The CIPR Diploma provides practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals"
The Institute also has the ability to approve university public relations degrees both Bachelor and Master degrees in combination with the publishing of a number of books concerning the public relations practices.
With a range of research and surveys it has proved that having a pr degree or certificate,young PR Practitioners can easily be employed in comparison to a PR Practitioner who has not got a PR degree.
Mark Ramsdale, head of education policy of the CIPR believes that : " Graduates from these courses show a real commitment to their chosen profession. They also hit the ground running when they start their PR Careers and ,because their training gives them a real insight into what it's like to work in PR"
The CIPR focuses on education and training for its members. It makes PR Education important for young PR Practitioners and at the same time it gives the profession greater status.
Can the CIPR be the guardian angel of PR Education? It certainly makes a big effort in making PR Degrees an integral piece of the PR world
No comments:
Post a Comment